(I realize that the city’s new cupcake truck has been a bit overblogged lately. I hate to add to that din, but I do review desserts on this website and I did enjoy yesterday’s dessert off the new cupcake truck, so I haven’t a choice. Please pardon any redundancy.)
I’ve been intending to make my way to the new cupcake truck, Cupcake Stop, for quite some time now. The stars aligned yesterday afternoon as I found myself with an errand to run in the Flatiron District at the same time that I was in need of some lunch time exercise. And just my luck, the cupcake truck was parked right down the street from where I needed to go. So I put on my running shoes, jogged the 30 blocks downtown from my office, stopped at the truck and then completed my errand. Three birds, one stone, plus cupcakes.
I chose three cupcakes from the truck, since I wasn’t sure when I’d be able to make it back, and since I’m not stupid. They sell a large version of each of their flavors, which wasn’t quite as large as I hoped it would be – it’s a standard cupcake size for $2.25. They also sell mini versions of all their flavors, which are cute and effective pop-in-your-mouth sweet treats. Those cost $1.00. I selected two minis: the double chocolate and the oreo cookie, and a large one: the Boston creme.
I ate the double chocolate mini after lunch.
He was a little guy! Very tasty – chocolately frosting and moist cake.
Then I ate the larger Boston creme cupcake after dinner.
This was good too. I wasn’t crazy about it after the first bite, but then it grew on me. And of course, the creme in the center was a wonderful treat. I do wish the cake had been a little saltier, maybe? But that’s just a personal preference. I’m not sure I’d get this flavor again, mostly because I want to try other flavors, but I did like it.
I have yet to try the other one I bought, the oreo cookie mini cupcake. I couldn’t justify eating three cupcakes in one day even if two of them were minis. It just sounded wrong. (And by “wrong” I mean fat.)
I noticed on Cupcake Stop’s twitter that they’re debuting a new Elvis flavor today – peanut butter and banana! As a huge fan of that combo, I’m itching to try it.
All in all, my first visit to the truck was a good experience. The guys selling the cupcakes were very nice. I will say that the price seems a little high. For instance, Sugar Sweet Sunshine Bakery sells their cupcakes for $1.50! Those are consistently simple and incredible and they’re about the same size as a large one from the cupcake truck. Not to mention, Sugar Sweet is a storefront bakery so they have to meet the cost of high Manhattan rent, while Cupcake Stop doesn’t.
That said, I can appreciate from a small business perspective that the cupcake truck is charging what the market will bear – and people seem to be buying and enjoying their cupcakes so, good for them! I’m eager to see how they do over the next few months. I think they have a good product that will probably get better with time. Oh and the food they don’t sell by the end of the day is donated to City Harvest, a hunger charity here in the city. Very cool.